Expert Website Design & Marketing for Automotive, Leisure Vehicle & Motorcycle Dealers

Having a website for your dealership is essential in today's digital age for several reasons:

1. Online Visibility: A website gives your dealership an online presence, making it easier for potential customers to find you when they search for car and motorcycle dealerships in your area. It's a primary way to increase your visibility and reach a broader audience.

2. Credibility and Trust: A well-designed website can establish credibility and build trust with your audience. It allows you to showcase your inventory, services, and customer reviews, giving potential customers confidence in your dealership.

3. Showcasing Inventory: Your website serves as a digital showroom, where you can display your current inventory with detailed information about each car or motorcycle. This enables customers to browse your offerings before visiting your physical location.

4. 24/7 Availability: Unlike a physical dealership, your website is open 24/7, allowing potential customers to explore your inventory and gather information at their convenience. This can lead to more leads and sales, even when your physical location is closed.

5. Information and Resources: You can provide valuable information on your website, such as pricing, financing options, maintenance tips, and more. This can help educate and inform customers, making them more likely to choose your dealership.

6. Online Sales: Some customers prefer to complete the entire car and motorcycle buying process online. With an e-commerce feature on your website, you can facilitate online sales, allowing customers to browse, select, and purchase cars and motorcycles from the comfort of their homes.

7. Lead Generation: A website can serve as a lead generation tool. You can include contact forms, request a test drive, and schedule service options, enabling you to collect customer information for follow-up and marketing.

8. Cost-Effective Marketing: Digital marketing strategies, such as search engine optimisation (SEO), pay-per-click advertising, and social media promotion, can drive traffic to your website more cost-effectively than traditional advertising methods.

9. Competition: Many of your competitors likely have websites, and customers often compare options online before making a purchase decision. To remain competitive, having a website is almost a necessity.

10. Analytics and Data: Websites provide valuable data and insights about customer behaviour and preferences. You can use analytics tools to understand your audience better and make data-driven decisions to improve your dealership's performance.

11. Mobile Accessibility: Ensure your website is mobile-friendly, as many users browse and shop for cars and motorcycles using smartphones and tablets. A responsive design ensures a seamless experience on all devices.

In conclusion, having a website for your dealership is crucial for establishing an online presence, attracting customers, and facilitating the car and motorcycle buying process. It is a powerful tool for increasing your dealership's reach and success in the digital age.

Whether you're an Independent, Franchised or Multi-Franchise Dealer, we have the perfect dealer website and dealer marketing solutions.

DealerWebs drives buyers to your dealership through industry leading car dealer website solutions, leisure dealer website solutions and motorcycle dealer website solutions, combined with innovative dealer marketing services. We have powerful dealer website solutions for all types of dealers, from a single location independent dealer through to a large multi-franchise, multi-location dealer.

We've been pioneering website solutions in the motorcycle industry since 2007 and since then, we've been approached by leading motorcycle manufacturers, such as Ducati, Harley-Davidson, Honda, Suzuki and Triumph to name but a few. We support all the major motorcycle brands and can provide solutions that will automatically keep your website up to date with all the latest motorcycle makes and models and manufacturer offers and promotions.

The time it takes to build a website for your dealership can vary widely depending on several factors, including the complexity of the site, your specific requirements, and the resources available. Here are some general guidelines:

1. Simple Brochure Website: If you're looking for a basic website with essential information about your dealership, such as contact details, a list of services, and a brief inventory display, it can typically be created relatively quickly. This might take a few weeks to a couple of months.

2. Intermediate Website: If you want a more comprehensive website with additional features like a dynamic inventory system, appointment scheduling, contact forms, and some level of customisation, you should expect the project to take a few months.

3. E-commerce Website: If your website includes online sales functionality, where customers can browse, select, and purchase vehicles, it will take longer. This can range from several months to over a year, depending on the complexity and the number of vehicles in your inventory.

4. Custom Website: If you're looking for a highly customised website with unique design, features, and integrations, the development time will be longer. Custom websites often take six months to a year or more, depending on the complexity.

5. Ongoing Maintenance and Updates: Keep in mind that website development is an ongoing process. Even after the initial launch, you'll need to continually update your website with new inventory, pricing changes, and other information.

Factors that can influence the timeline of website development include:

• Scope of the Project: The more features and functionality you want, the longer it will take to develop the website.

• Content: The time required depends on the volume and complexity of the content you need to create or gather, such as vehicle descriptions, images, and other information.

• Design: Designing the website can take time, especially if you're aiming for a unique and visually appealing design.

• Testing and Quality Assurance: Extensive testing is crucial to ensure the website works flawlessly. This can add to the development timeline.

• Revisions and Feedback: The more iterations and revisions you go through, the longer it will take to finalise the website.

• Resource Availability: Like most good builders, we're busy working on existing projects. If you're keen to get a new website for your dealership ASAP, it's a good idea to get in touch with us to discuss your requirements at your earliest convenience.

Yes, you can easily make changes to your DealerWebs website yourself. The DealerWebs range of website solutions includes our very own Dealer CMS, which has been built by us, specifically for car, leisure vehicle and motorcycle dealers.

Many websites are built using CMS platforms like WordPress, Joomla, Drupal, or Wix - but they're lacking in industry specific functionality, such as car, leisure vehicle and motorcycle specific modules and widgets. Our platform is designed to be user-friendly for all car, leisure vehicle and motorcycle dealerships, allowing you to easily update content, such as your vehicle inventory, text, images, and videos, without needing extensive technical knowledge. You can log in to your dealer website CMS dashboard from any browser and make changes through an intuitive interface.

We know most dealers aren't web programmers - our brief to our own dev team was to create a dealer website CMS that's so easy to use that your Nan's Nan could use it.